Search Engine Optimization | 5 min read time
Affordable SEO Services for Small Business
Written by Kris Asleson

Affordable SEO Services for Small Business

Search Engine Optimization (SEO) can sound confusing and technical, especially to a lot of small and medium-sized businesses. Because it can seem overwhelming, a lot of small business owners miss out on an incredible opportunity to grow their company. SEO, to put it simply, is a strategy to show up higher in search engines like Google and Bing when people search for keywords related to your business. So if someone searched for the title of this article, they would find it, hopefully near the top of the engine they used!

Ranking well in the search engines is becoming more and more important as a young generation that values authenticity and organic value grows towards adulthood. With social media being all the rage these days, there’s situations where SEO might actually be much more effective. Additionally, SEO (when done properly) can be tracked and measured to the point where a business can usually know if it’s truly bringing in a positive ROI. The value of a website visitor is generally easier to determine than the value of a like or a retweet.

What are the keys to great search engine optimization?

1) On-site optimization

The first part of SEO is optimizing your own website to be properly “understood” by the search engines. This involves using bold headlines to emphasize your top keywords, captioning your pictures with good descriptions, and a myriad of other activities done within your website to accurately describe what your company does.

2) Fresh, keyword-rich content

Blogging, adding new pages, and other website updates are important to keep visitors informed, but also to continue to rank well in the search engines. Part of your ranking is determined by how much content your site has on the web, as this generally describes a more informative and authoritative site. Think of regular, keyword-focused updates as “hitting the gym” with your website. The more you do it well, the better off you’ll be.

3) Backlinking strategies

A website is also ranked based on how many links point back to the site. Exchanging links with other websites, submitting your website to online business directories, building social profiles and more all play a key part in determining how valuable your website is in the eyes of a search engine. Be careful though, some “black-hat” (unethical, against terms of service) strategies promise fast ranking for competitive keywords by spamming your site all over the internet. Sometimes it works in the short run, but once the Google or Bing police catch you, your site could be removed from appearing in the search engine forever.

If you want to collaborate with us to explore ethical and effective SEO options, click the button below. Even a small business can benefit from an affordable SEO package. Thanks for reading and happy ranking!