Brand Audit Services

We begin by evaluating your objectives and strategic goals to establish a framework. The following are some of the things that need to be considered:

• Your products’ or services’ strengths and weaknesses
• Your direct competitors and how you compare to them
• Your website’s purpose and functionality
• Your chosen market and niche
• What distinguishes your company from the competition
• Marketing trends in the present and the future

If you only look at the web and social metrics, you won’t get the full picture. We can conduct surveys through email, phone, on your business website, or as an element of the buying process to get both quantitative and qualitative input from your customers.

A key component of the audit will be figuring out how customers are treated at all points of contact. This type of anecdotal feedback from actual customers can help personalize the audit and give you a better sense of how the general public views your brand. Data alone can’t answer some questions, such as how satisfied customers are with customer support or why they picked your brand over another.

As part of our evaluation process, we’ll look at everything from your company logo to brochures, business cards, letterheads, product packaging, and sales sheets. Then we’ll compare them with your digital presence, including your company website, social media accounts, content marketing articles, and emails and newsletters. This allows us to determine whether all these aspects are consistent in terms of color, design, and tone of voice and how well each one targets your core demographic.

Your website’s traffic is a great starting point because around 81% of shoppers perform web searches before purchasing. Using your website’s analytics, we’ll figure out how well it’s doing.

To determine whether or not your SEO or display ads are working or need to be improved, we analyze both paid and organic channels. Additionally, we can detect if visitors are coming from your target market. If you’re concerned about a sudden decline in traffic, we can also look at which sources are bringing in the most people. After all, a single Google update can change the way people use organic search.

Knowing your bounce rate is important since it tells you how many visitors come to your site and then instantly leave. It’s critical for e-commerce sites because most visitors who arrive at a landing page aren’t ready to buy right away. Bounce rates above 50% indicate that there is an issue with your site that is driving away visitors. Determining your bounce rate is the first step in improving it.

We will also help you with the crucial task of tracking conversions and conversion rates. A brand audit can tell you whether or not your site is getting the correct traffic and what type of content is most effective.

Using social media data can help us get a better picture of your brand’s market and give us access to insights that are unavailable via other platforms.

We can learn more about your customers using social media’s demographic data. If your intended audience isn’t what you thought it was, we can readjust your messaging as needed.

We can help identify influencers by determining who promotes your website using links. Through sentiment analysis, it is possible to get an overall picture of the public’s feelings about your brand or a particular product or campaign.

By conducting a linguistic analysis based on the classification of mentions, we can help you discover how your brand is linked to other words and phrases. We can take advantage of this information, together with audience analysis, to reposition and accentuate your strengths while also meeting market demands.

There’s no doubt that you’ll be looking at sales data in your regular reports. However, looking at it in combination with other data will help us detect potential issues. By analyzing the customer journey, we can reveal problematic areas or discover new opportunities for growth.

A brand audit’s final step is to look at your competition to get a sense of where you fit in the market. This includes examining your competitors’ SEO keywords, rankings, content, backlinks, ads, and pricing. To help you better understand your competition, we will conduct a thorough review of their websites, social media accounts, and customer service. Social media can provide the same information about your rivals as your own brand because it isn’t gated like most data.

As part of the brand audit, we will identify any action items. Action items should be identified as part of the brand audit. Following a thorough investigation, we will draw up a list of specific goals and a projected timetable for achieving those goals.

After implementing each action item, we’ll keep an eye on the results to see how far you’ve come. To ensure that your goals are being met, it may be necessary for us to conduct an audit at some point in the future. Nevertheless, remember that the market will continue to evolve and that companies must keep up with the times to stay competitive and relevant.