Ad Copywriting Services

If you’re looking for high-quality ad copywriting services, look no further than Flyrise. We specialize in crafting compelling, persuasive, and effective ad copy fine-tuned to perfection that can help your business achieve its marketing goals. And why settle for anything less than perfection? 

Our team of experienced copywriters will work closely with you to understand your brand and your business’s unique needs and objectives. With Flyrise, you’ll get:

• A consistent brand voice. When businesses don’t have a consistent brand voice, it makes it more difficult for your target audience to recognize your brand, resulting in less ad engagement and fewer sales.
  When you work with us, you can say goodbye to unreliable freelancers who write inconsistent copy for your business. Your dedicated team of Flyrise copywriters will maintain a consistent brand voice that your target audience will know and love, no matter the platform.
• Content that’s relevant to your target audience. Ad copywriting isn’t just about selling a product; it’s about spinning a tale that frames your audience as the heroes of the story. Our ad copywriters are compelling storytellers that use thorough audience research to write moving and memorable copy that speaks to your audience’s wants, needs, and pain points to boost your conversion rate through the roof.
• Support from our professional copywriting team. Our ad copywriting services aren’t one-time services. Our services also include ad copy monitoring to regularly assess the performance of your ads on all platforms. All you need to do is sit back and watch your ad copy work wonders for your business; we’ll handle the logistics and let you know if something needs adjusting.

Our professional ad team is committed to delivering high-performing copy for your business that follows all of today’s best practices for ad copywriting. If you’re ready for your marketing to rise to the next level, contact Flyrise today — we’ll help your business reach new heights.

You’ve probably seen ads that made you do a double-take before.

Maybe it’s an eye-catching headline, a hilarious pun, or an offer that’s too good to be true. Whatever it is, these ads tend to stick in your mind long after you’ve seen them.

That’s because they’re well-written. Excellent ad copy can be the difference between an ad that falls flat and an ad that generates leads and sales for your business.

But what exactly is ad copywriting?

Ad copy is the text in an advertisement used to persuade a reader to take action, such as clicking through to a website or making a purchase. In other words, it’s the written portion of an advertisement that’s designed to get people interested in what you’re selling by promising solutions to their pain points and addressing their other wants and needs.

There are some basic principles of effective ad copywriting that all businesses should keep in mind. Here are a few of the most important ones:

Keep it Simple

You know they say; less is more. This couldn’t be more true when it comes to ad copywriting. Consumers are bombarded with marketing messages left and right, but the last thing you want is for your ad to get lost in the shuffle. So how do you stand out from the rest?

First off, you need to keep it brief. People have short attention spans; even if your ad is super creative and eye-catching, people will tune it out if it’s too long or complicated. Keeping your ad copy simple and straightforward will also make it easier for people to understand and retain your message; after all, if people can’t comprehend or remember your message, they certainly won’t respond to it.

The bottom line is this: when it comes to ad copywriting, less is definitely more. When you’re crafting your next extensive marketing campaign, keep things short and sweet to see just how effective your ads can be.

Know Your Audience 

You can’t just write generic ad copy and expect it to work like magic. You need to know who your audience is and what they want; only then can you give them what they’re looking for.

Think about it this way; if you were selling cars, you wouldn’t use the same language or tone of voice with someone in the market for a new car as you would with someone who’s already bought one. The sales pitch would be completely different.

The same goes for any product or service. You need to understand your audience and speak to them in a way that resonates with their pain points, wants, and needs. This is what makes ad copy compelling.

Write Compelling Headlines 

You have a very short amount of time to make a good impression with your headline before your viewers scroll away, so you need to make sure that your headline is persuasive and attention-grabbing.

Here are some tips for writing compelling headlines:

• Keep it short and sweet. The more succinct your headline, the better. You want to get your point across quickly and clearly, so delete any unnecessary words.
• Use strong verbs. Strong verbs, like “achieve,” “boost,” “discover,” “improve,” and “transform”, make headlines more impactful.
• Make a promise. Whether you provide customers with a solution to a problem or an improved quality of life, your headline should promise that to your audience to grab their attention.
• Use numbers. People are more likely to believe something if it’s backed up by data, so including numbers in your headlines can increase conversions.
• Use emotional words. Inspirational words, like “love,” “happy,” and “excited”, are a great way to make headlines more persuasive.
• Be creative. Don’t be afraid to try new things. Think outside of the box to come up with an ad that will stand out from the rest.

Keep making adjustments. The only way to really know what works for your brand is to test different headlines. Try out a few headlines, monitor your KPIs, and use A/B testing to see which ones perform the best.

Use Powerful Language 

In ad copy, language that packs a punch is vital. Powerful language grabs attention, conveys emotion, and persuades people to take action.

Some examples of powerful ad copywriting include:

• “Get the perfect body in just 30 days!”
• “Lose weight without feeling hungry!”
• “Look 10 years younger in just 2 weeks!”

Powerful language makes your ad copy more effective and leads to more sales, so don’t be afraid to come on strong.

Make it Actionable 

Making your ads actionable is crucial to their success. After all, people need to know how to take advantage of your offer.

Think about it — of the following two ads, which one would generate more clicks? 

Version A: “Rose Studio has the best floral arrangements in town!”

Version B: “Rose Studio has the best floral arrangements in town — click here to find the perfect gift before Mother’s Day!”

While Version A offers a unique selling proposition (USP), Version B pairs it with a call to action (CTA) and tells viewers how they can take advantage of your USP, leading to more clicks and more conversions.

So, how can you make your ads actionable? Be specific and clear about what you want people to do using strong CTAs — such as “Click here,” “Sign up now,” or “Shop now” — and make it easy for them to follow through with conveniently-placed links. 

Here are some more tips for writing actionable ad copy:

• Use active voice to encourage viewers to take action.
• Use words that evoke emotion, such as “free,” “save,” or “new.”
• Keep your CTA short and sweet.

By following some basic principles of effective writing, you can craft ads that resonate with your target audience and persuade them to take action.

So, what are you waiting for? Get started on those ads today with Flyrise.