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An Introduction to Branding Mistakes No one is guaranteed to be safe from branding mistakes. Even prominent companies like Pepsi, Ikea, and Guess have learned lessons at the cost of millions. Not all branding mistakes cost millions but they all come with a price. Some of the most common mistakes …

When it comes to website design and SEO, many business owners and marketing managers approach the situation backwards. Usually, the thought process is something like: “Alright, got the new site launched…finally! Now let’s get some SEO done so we can start getting that organic traffic flooding in!” The sequence of …

Marketing strategies may have transformed over time but the primary goal has not: to attract and retain new customers. Today, businesses in every industry are having to shift their marketing methods as consumers of all ages are preferring digital storefronts to physical ones.  Organic SEO Services: Dominate Google the Right …

For years, simple website design programs like WordPress, Wix, Weebly, and Squarespace have given users the ability to quickly create stylish web pages, with simple drag-and-drop methods, but their layouts have become common and anticipated. Researching and hiring the right web design experts is the best way for a company …

Whether the service is outpatient radiology, electrical installation, or lawn care, creating a comprehensive marketing plan should be an exciting and motivating process for any service-driven business.  Addressing everything from the initial brainstorming sessions to the internal launches and beyond, this ‘How-To’ piece will help you create an all-inclusive professional …

In a world overrun by ecommerce, SEO is an essential component of every business’ marketing plan. Consumers research products before every purchase and with more than 90% of the web’s search traffic stopping at the end of Page 1, it pays to be at the top. Rather than wasting time …

Anyone who has owned a business knows first-hand that there is no secret playbook for creating a successful company. But with over 2,500 billionaires walking around the world today, it’s obvious some of them are figuring it out! Out of those 2,500, almost 60% of them are by definition considered …

Having a social media presence in today’s world seems assumed, whether you’re an individual or a multi-million dollar corporation. Regardless of the type or size of the business, it would be smart to consider adding social media content into the marketing plan if it’s not already. Just two years ago …

There are over 2 million Squarespace websites that are currently live in the United States. This sounds like a lot until you learn that there are over 8 million WordPress sites live in the United States, and for good reason! If you’re ready and wondering how to switch from Squarespace …

According to web credibility research conducted by Stanford University, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. With so much importance placed on websites, every aspect of the design, launch, and promotion must be strategic and well thought out. Though there …