by Corinne Yank | Aug 2, 2024 | Digital Marketing
The lifeblood of any online business is website traffic, but not all traffic is created equal. If you’ve ever analyzed your website data, you’ve probably noticed two main traffic sources standing out: direct vs organic traffic. Understanding the differences between...
by Corinne Yank | Aug 2, 2024 | Digital Marketing, Strategy
It is estimated that by 2026, 90% of online content will be AI-generated or manipulated. With robots taking the internet by storm, the need for genuine, human-centric marketing is more pressing than ever. That’s where people based marketing comes into play, offering...
by Corinne Yank | Aug 2, 2024 | Digital Marketing
Are you tired of the cold-calling shuffle? Does the thought of endless emails to disinterested prospects leave you feeling deflated? You’re not imagining it— traditional outbound marketing tactics are becoming increasingly ineffective. In fact, inbound tactics...
by Corinne Yank | May 14, 2024 | Digital Marketing
Did you know, businesses that excel at lead nurturing through mid funnel marketing generate 50% more sales-ready leads at a 33% lower cost? The middle of the sales funnel represents a critical phase where potential customers weigh their options and businesses have a...
by Corinne Yank | May 14, 2024 | Digital Marketing
Did you know that 63% of consumers requesting information today won’t be ready to make a purchase for at least three months? This reveals the critical role of top of funnel marketing in the consumer decision-making process. At this stage, potential customers are...
by Corinne Yank | Apr 10, 2024 | Digital Marketing
Feeling paralyzed by the decision of in house marketing vs. agency? It’s a common predicament for small businesses navigating the competitive digital landscape with limited resources. Choosing the best path to take is more than just a strategic decision;...
