Copywriting Services
Email Copywriting Services
Write emails that connect and build trust with your core audience
Email Copywriting to Optimize Your Open and Click Rates
Email copywriting is a delicate balance of art and science. You want to capture your reader’s attention and interest, but you also need to provide enough information to get them to take action. Here are a few simple techniques we use to improve open and click rates for our clients:
Subject Lines
The subject line is the first (and sometimes the only) thing your readers will see. It’s your reader’s first impression of your email, so we make sure it’s something they’ll want to read. We do this by being specific, interesting, and/or urgency-inducing to ensure that your email gets the attention we’re looking for.
Preview Text
The preview text is the short sentence or two that appears underneath the subject line in most email inboxes. It’s another opportunity to make a good impression and get your readers to open your email. We use the preview text to continue the thread from the subject line so that recipients know what they’re in for when they open your email.
Personalization
Personalization can be as simple as adding the recipient’s first name to the subject line or greeting. If you have more information about your reader, we can take it a step further and use that to customize the content of your email. Either way, personalization helps your reader feel like you’re speaking directly to them, which improves open and click rates.
Content
Once you’ve gotten your readers to open your email, it’s time to give them what they came for. We make sure that the content of your email is relevant, interesting, and useful to your clients. With stand-out formatting and design techniques, your email will also be easy to read and visually appealing.
Call to Action
The call to action (CTA) is the most important part of your email; it’s what you want your recipients to do after they’ve read the content. Whether it’s clicking through to your website or purchasing a product, we make sure your CTA is clear and easy to follow.
Email Signatures
Your email signature is a valuable piece of real estate. We make sure your signature includes all the important information you want your recipients to know, like your website, social media links, and contact information. This allows your recipients to easily find more information about you and your business if they have any questions or want to get in touch.
Email Copywriting Rates
Our email copywriting rates are based on a number of factors, including the length and complexity of the project, the level of research required, and the writer’s experience. Below are some ballpark figures to give you an idea of what to expect:
Clients Flyin’ High
The team at Flyrise is great to work with. We have seen massive increases in the traffic through our website and interest in our product. Keep up the good work!
Aero TeardropsThis was my first time working with any sort of web design company and I can honestly say Flyrise exceeded my expectations! Our new website looks AMAZING and our staff and customers love it!
Pine Crest FabricsI have worked with a lot of web design and digital marketing firms and the team at Flyrise really know what they are doing! From Web design, SEO, PPC, and sale funnel creation they take the time to create unique solutions for your business. Highly recommend!
Exhibits NW
What is Email Copywriting?
For businesses, email copywriting is the process of crafting effective, persuasive, and interesting emails with the goal of generating leads or sales. It’s a specialized form of writing that takes into account the unique constraints of email, such as subject lines, pre-headers, and layout. When done well, email copywriting can be an extremely effective way to meet your goals, whether those goals are to increase your sales, clicks, or even just your brand awareness.
Our team of experienced email copywriters can help you create emails that meet all of these criteria and more. Our goal is to help you connect with your audience, build trust, convert leads, and reach your goals. Here are some characteristics that make our email copywriting services stand out:
Focus on your target audience
We take the time to get to know you and your business so that we can identify your target audience and reach them with your messages.
Strategic keyword research
We use data-driven keyword research to identify the best keywords to use in your email copy to improve your open and click-through rates.
Interactive and engaging content
The last thing you want is for your email to end up in the spam folder. We create emails that are interesting and engaging by including images, videos, or infographics to break up the text and make your email more visually appealing.
Fully customized approach
We don’t believe in cookie-cutter solutions. Your email copy will be custom-tailored to align with your brand identity and speak directly to your target audience.
Mobile optimization
With more and more people reading emails on their smartphones, it’s important that your emails look good on all devices. We’ll make sure that your email copy is optimized for both desktop and mobile.
Tested tactics and tracked results
Not all strategies work for all businesses, so it’s important to experiment to see what works best for yours. By tracking your open and click rates, we can quickly identify what’s working and what isn’t so we can adjust our approach accordingly.
Our Email Copywriting Process
Schedule a free strategy session with our copywriting experts
Receive a customized proposal for the copywriting services you need
Sit back, relax, and enjoy the grow as our copywriting pros get to work!
Schedule a free strategy session with our copywriting experts
Receive a customized proposal for the copywriting services you need
Sit back, relax, and enjoy the grow as our copywriting pros get to work!
Schedule Free Copywriting Strategy Session
B2C and B2B Email Copywriting
Email copywriting is not a one-size-fits-all solution. The approach that we take for B2C businesses is very different from the approach we take for B2B businesses.
For B2C businesses, the focus is on selling directly to consumers. This type of copy is usually shorter and more to the point of generating an immediate sale. The goal is to create a personal connection of trust and loyalty with the reader by delivering content that is valuable and relevant to them.
B2B email copywriting, on the other hand, focuses on developing relationships with other businesses. In this type of writing, it’s important to be professional and concise. We want to show your clients that you’re an expert in your field and that you can provide valuable information to them. This type of copy is usually longer and more complex, as it needs to convey detailed information about products or services. It focuses on driving action to get them to sign up for a free trial or schedule a demo.
Our B2C and B2B email copywriting services are designed for small business owners and marketing managers who want to improve their email marketing campaigns. We’ll take on the tedious task of writing email copy to educate your target audience, demonstrate your authority, and promote your products or services. All you need to do is provide us with information about your business and what you know about your target audience, and we’ll take it from there.
We understand the unique challenges and constraints of email marketing and the limited resources that small businesses have to invest in it. That’s why we’ve created a cost-effective solution that delivers results through email copywriting services that are tailored to your specific needs. By partnering with us, you can take your business correspondence to new heights and crush your marketing goals.
Email Copywriting for Ecommerce
If you’re running an eCommerce business, chances are that you’re looking for new ways to market your products and reach a wider audience. One tool that can be extremely helpful in this regard is direct email marketing copywriting. When an email is well-written and relevant to the recipient, it can be a powerful way to increase sales and build customer loyalty.
The following are some of the key benefits of using email copywriting for eCommerce businesses:
It Can Boost Your Sales
By crafting effective emails that highlight your latest products or deals, you can encourage your subscribers to make a purchase and eventually increase your ROI. When customers are interested in what you’re selling, they’re more likely to visit your website and make a purchase.
It's Cost-Effective
Email copywriting is a relatively inexpensive way to reach a large number of potential customers. With just a few clicks, you can send your emails to thousands of people who might be interested in what you have to offer.
It Can Improve Your Brand Recognition
Email copywriting can increase brand awareness by introducing your business to new potential customers. With effective copywriting for email marketing, you can ensure that your business is at the top of potential customers’ minds when they’re ready to make a purchase.
It Saves Time
With email copywriting, you can save time by automating your marketing campaigns. This way, you can focus on other important aspects of your business while still reaching a large number of people. This is especially helpful for small businesses that don’t have the manpower to constantly create new marketing materials.
It Can Restore Lost Revenue
If you’d like to win back some customers who have stopped engaging with your brand, email copywriting can be an extremely effective tool for the job. By sending them a personalized email, you can show them that you’re still interested in their business and that you still have something valuable to offer to them. This can boost your sales and improve your customer retention rate. It’s also an effective way to segment your audience so that you’re only targeting those who are likely to be interested in your products or services.
It Builds Authority and Establishes Credibility
By sharing your own expertise and insights about your specialization through email copywriting, you can establish yourself as an authority in your industry. This means being honest and transparent in your emails and providing valuable information that your subscribers can use. This way, when potential customers are looking for a product or service that you offer, they’re more likely to choose you over your competitors and may even recommend you to others.
It Maintains Customers Loyalty
When your clients feel appreciated, they’re more likely to stick around and do business with you again in the future. Sending them rewards or discounts via email can show them that you value their business and want to keep them as loyal customers.
Email Copywriting Examples
See for yourself some of our favorite Email Copywriting projects and success stories!
300% Organic Traffic Growth in 1 Year
SEO Campaigns
700% Increase in Organic Traffic in 2 Years
SEO Campaigns
$10k Traffic Value Blog Post
Blog Writing
More Resources
Leveraging Different Types of Sales Funnels & Marketing Funnels
A staggering 79% of marketing leads never convert into sales. This begs the question: what differentiates the successful few? Studies indicate that mastering sales funnel management can skyrocket revenue growth by 28%. This is a testament to the transformative power...
Customized SEO Mastery: Advanced Strategies & Tactics
Let’s face the facts: A staggering 96.55% of web pages receive zero search traffic from Google. What’s more, the chances of breaking into the top 10 search results quickly are slim, with only 5.7% achieving this feat within a year (Ahrefs). The battle for online...
In House Marketing vs Agency: Making the Right Choice
Feeling paralyzed by the decision of in house marketing vs. agency? It's a common predicament for small businesses navigating the competitive digital landscape with limited resources. Choosing the best path to take is more than just a strategic decision; it's about...