Email Copywriting

Email Copywriting Services

Emails That Don’t Just Land, They Lead

Spark Genuine Conversations

Our emails are designed to resonate with your audience, sparking dialogue and building relationships that go beyond the inbox.

Outshine the Competition

With expertly crafted subject lines and copy, your emails will not only stand out—they’ll make your competition fade into the background.

Amplify Your Impact

We don’t just write emails. We create messages that drive measurable results and help you achieve your overall marketing goals.

Email Copywriting

What Is Email Copywriting & Why Is It Important?

Email copywriting is about more than just stringing words together—it’s about crafting messages that compel your audience to act. It’s the difference between an email that’s quickly deleted and one that’s eagerly anticipated. Effective email copywriting combines creativity with strategy, delivering content that captures attention, communicates value, and prompts action.

Email copywriting is crucial because it’s one of the most direct ways to communicate with your audience. Unlike social media posts or ads that people might scroll past, emails land in a space that feels more personal. This gives you a unique opportunity to speak directly to your audience, build a relationship, and guide them toward a specific action—whether that’s making a purchase, signing up for an event, or simply engaging with your brand. The right email copy can turn a casual subscriber into a loyal customer, driving not just one-time actions but long-term engagement.

At Flyrise, we specialize in creating email copy that does more than just communicate. We craft emails that tell your brand’s story, address your audience’s needs, and drive measurable results. Whether you’re looking to boost open rates, increase click-throughs, or improve conversions, our email copywriting services are designed to help you achieve your goals.

Email Copywriting Services

What’s Included in Our Email Copy Services?

B2B Email Copywriting

In the B2B space, effective communication is about more than just delivering a message—it’s about building relationships based on clarity, relevance, and trust. Our B2B email copywriting services are tailored to meet the specific needs of your business audience. We craft emails that not only inform but also persuade, positioning your brand as a leader in your industry.

Our approach goes beyond mere content creation. We dive deep into understanding your audience’s challenges, goals, and pain points, ensuring that each email resonates on a personal level. Whether you’re announcing a new product, nurturing leads, or sharing valuable industry insights, our B2B emails are designed to cut through the noise and make your brand stand out in even the most crowded markets. We focus on creating lasting impressions that translate into long-term business relationships.

Cold Email Copywriting

Cold emails are often met with skepticism, but when done right, they can be a powerful tool for opening doors to new opportunities. Our cold email copywriting services are all about making that crucial first impression count. We create emails that are personalized, relevant, and engaging, helping you initiate conversations that lead to meaningful business outcomes.

Timing and relevance are key to our approach. We craft each cold email with precision, ensuring that it speaks directly to the recipient’s needs and interests from the very first line. Whether you’re targeting potential clients, partners, or influencers, our cold emails are designed to break the ice and encourage a positive response. We aim to transform cold leads into warm connections, paving the way for future collaboration and growth.

Email Sequence Copywriting

An effective email sequence is more than just a series of messages—it’s a strategic journey that guides your audience from initial interest to final action. Our email sequence copywriting services focus on creating a seamless and engaging experience for your subscribers. Each email is carefully crafted to build momentum, deliver value, and ultimately lead the recipient toward your desired outcome.

Whether you’re welcoming new customers, launching a product, or re-engaging a dormant list, we design email sequences that keep your audience hooked from start to finish. We ensure that each email in the sequence complements the others, creating a narrative that feels cohesive and compelling. Our goal is to create a smooth, intuitive journey that turns leads into loyal customers and keeps them coming back for more.

Email Copywriting for Ecommerce

Because the world of eCommerce is so fast-paced, every email is a golden opportunity to drive sales and deepen customer loyalty. Our eCommerce email copywriting services are designed to do just that—create emails that not only showcase your products but also compel your customers to take action. We focus on crafting persuasive copy that highlights the benefits of your products, driving clicks and conversions.

From eye-catching promotional campaigns and new product launches to strategic cart abandonment reminders, we tailor each email to align with your specific business goals. Our content is designed to resonate with your target audience, making it easier for them to see the value in your offerings and act on it. With Flyrise, your eCommerce emails become powerful tools for boosting engagement, increasing sales, and building lasting customer relationships.

Sales Email Copywriting

Sales emails are the lifeblood of your revenue stream, and our copywriting services are focused on making every word work for you. We create sales emails that are direct, persuasive, and designed to convert. Whether you’re introducing a new product, following up on a lead, or promoting a special offer, our copy is crafted to grab attention and drive immediate action.

Our sales emails are meticulously tailored to your target audience, ensuring that the messaging resonates with their needs and desires. We incorporate clear, compelling calls to action that encourage recipients to take the next step, whether that’s making a purchase, scheduling a demo, or signing up for a service. By focusing on delivering tangible value and building trust, we ensure that your sales emails don’t just get read—they get results.

Newsletter Writing

Newsletters are a critical tool for maintaining a connection with your audience, and we make sure they’re something your subscribers look forward to. Our newsletter writing services focus on creating content that is not only informative but also engaging and aligned with your brand’s voice. We help you keep your audience informed, entertained, and connected with your brand.

Whether you’re sharing company updates, industry insights, or helpful tips, we craft newsletters that resonate with your subscribers and encourage ongoing engagement. Our goal is to create newsletters that provide real value, helping you build a loyal subscriber base that trusts and relies on your content. By maintaining a consistent and engaging communication channel, we help you strengthen relationships with your audience and keep them coming back for more.

Email Copywriting Portfolio

Email Copywriting Work Samples

Get Started with an Experienced Email Copywriter!

Schedule a free strategy session with our email copywriting experts.
Receive a customized proposal for your email copy needs.
Sit back, relax, and enjoy the growth as our copywriters engage and convert your subscribers!
Schedule a free strategy session with our email copywriting experts.
Receive a customized proposal for your email copy needs.
Sit back, relax, and enjoy the growth as our copywriters engage and convert your subscribers!

Clients Flyin’ High

Why Choose Flyrise as Your Email Copywriting Agency

*** MISSING COPY ***

Email Copywriting Case Study

A residential painting company experiences dramatic improvements in email engagement and lead generation with Flyrise’s expert email copywriting strategy.

Back in 2020, this residential painting company’s email open rates were hovering in the high teens to low twenties, and click-through rates were even lower. Their newsletters lacked targeted messaging and struggled to engage readers. They knew they had valuable content, but it wasn’t resonating with their audience in a meaningful way.

When Flyrise stepped in, we developed a tailored email marketing strategy focused on improving both engagement and lead generation over time. We began by refining the company’s email copy to include more value-driven content, focusing on educational topics like seasonal promotions, home improvement tips, and PNW-specific paint color trends. Each email was crafted to feel less like a sales pitch and more like a conversation, encouraging readers to engage and take action.

Over the next few years, the results were remarkable. By 2024, the average open rate had climbed to 40%, reflecting a steady improvement in engagement. This sustained growth culminated in one of the most successful email campaigns to date, sent in Q2 2024.

The email, with the catchy subject line “Hue Knew? Top PNW Colors Revealed 🎨”, achieved a 36.3% open rate—well above the industry average and a significant improvement from 2020. More importantly, the email drove a 400% increase in clicks compared to the previous emails, with 128 unique clicks and 272 total clicks. The most-clicked link was for a blog post on popular exterior paint colors, followed closely by the interior paint colors post and a link to their interior promotion.

Overall, the email campaign for the most recent quarter achieved 8,833 views. What’s more, the client saw substantial engagement from these campaigns, generating 54 form submissions in one quarter alone, including estimate requests and early-bird exterior painting leads.

Benefits of Investing in Professional Email Copywriting Services

Investing in professional email copywriting is a smart, cost-effective move that can significantly boost your marketing efforts. Here’s why it’s a game-changer:

Tailored Messaging:

Professional copywriting ensures that your emails are specifically crafted for your audience, leading to more meaningful and effective communication. Tailored content helps you stand out and connect on a deeper level with your readers.

Increased Engagement:

Well-written emails are more likely to capture attention and encourage interaction. With compelling subject lines and engaging content, professionally crafted emails can improve your open and click-through rates, leading to better overall campaign performance.

Higher Conversions:

Effective email copy isn’t just about getting clicks; it’s about driving action. Whether you’re looking to boost sales, sign-ups, or other conversions, professional copywriting helps turn interest into results.

Brand Consistency:

Maintaining a consistent voice across all your email communications is essential for building a strong brand. Professional copywriters ensure that every email aligns with your brand identity, helping to reinforce trust and recognition.

Time Efficiency:

Outsourcing your email copywriting frees up your time to focus on other critical aspects of your business. With experts handling your content, you can be confident that your email campaigns will be executed effectively and on time.

Improved Analytics:

Professionally crafted emails are designed with performance in mind, making them easier to track and optimize. By analyzing open rates, click-throughs, and other key metrics, you can continuously refine your approach for even better results.

Our Email Marketing Services Work Great for Industries Like…

Email marketing is a versatile tool that can be tailored to meet the unique demands of various industries. Here’s how we craft our copywriting to resonate with your audience and drive impactful results:

E-commerce:

We craft targeted product recommendation campaigns that drive repeat purchases and re-engage past customers with personalized offers. Whether promoting new products or recovering abandoned carts, our copy turns browsers into buyers, boosting your sales and customer loyalty.

Technology:

Our email copy simplifies complex tech concepts, making product features clear and engaging. We design educational drip campaigns and personalized onboarding emails to help users maximize their tech solutions, building trust and keeping them informed.

Healthcare:

We create informative campaigns that educate patients on wellness tips and services, building stronger connections and trust. Our emails keep patients engaged, from appointment reminders to health tips, ensuring they stay actively involved in their healthcare journey.

Nonprofit Organizations:

Storytelling is key for nonprofits, and we craft compelling email narratives that inspire donations and volunteer sign-ups. Our copy highlights your impact, making your emails powerful tools for building community and driving meaningful action.

Education:

We connect educational institutions with their diverse audiences through tailored campaigns. From course recommendations for students to engaging newsletters for alumni, our copy strengthens connections and encourages ongoing participation.

Finance:

Our copy simplifies complex financial information, making it accessible and actionable. We craft email campaigns that share market updates, financial tips, and product promotions, helping you build credibility and encourage informed decisions.

Real Estate:

We create email campaigns that showcase properties with enticing descriptions and visuals. Our copy captures interest and drives inquiries, helping you close deals faster by keeping potential buyers informed and engaged.

Automotive:

Our emails keep your dealership top of mind with service reminders and targeted campaigns for seasonal offers or new vehicle launches. We highlight your vehicles’ unique selling points, driving traffic and boosting sales.

Retail:

We write personalized emails that offer birthday or anniversary discounts, along with flash sale campaigns that create urgency. Our copy ensures your retail emails stand out and encourage quick, high-impact sales.

Legal Services:

We craft authoritative emails that update clients on legal changes and offer valuable tips. Our drip campaigns guide potential clients through the consultation process, building trust and positioning your firm as a legal expert.

Travel & Hospitality:

Our promotional emails highlight seasonal travel packages and post-visit follow-ups to encourage repeat bookings. We evoke excitement and loyalty, ensuring your travel emails drive reservations and create memorable experiences.

Restaurants & Hospitality:

We design event-driven campaigns that promote special dining events or new menu launches with enticing descriptions. Personalized offers for frequent diners keep them coming back, filling tables and rooms with engaged customers. 

…and many more! No matter your industry, Flyrise can help you enhance your online presence and achieve your business goals through expert email copywriting.

Copywriting FAQs

What Are Copywriting Services?

By definition, copywriting refers to the practice of writing text for the express purpose of selling something, whether that be a service or a product. These pieces of writing are usually focused on keeping the reader interested in what you are selling, and gaining traffic for your business. Copywriters are simply highly skilled writers with a knack for business, and copywriting services represent the process of selling that writing ability.

Why Hire a Copywriting Company?

A copywriter is skilled at word placement. They can string specific words together in a precise way to entice a consumer to buy your product or hire your company. Not only can they generate traffic for your business, but the manner in which they write can help all aspects of your unique brand to feel cohesive. Your brand wants to target a specific audience, and a copywriter can talk directly to them. Additionally, many small businesses are too busy to produce their own high-quality copy, so working with the professionals is often the best way to build this asset base.

How Much Does Copywriting Cost?

It’s difficult to nail down an average price for copywriting, as there is a very broad price range. For example, the average cost has been estimated at $25 to $25,000 per page! The reason for this stems from several important factors including but not limited to page content, page length, and even the skill of the copywriter or copywriting agency. Our rates here generally fall in the $100-$200 an hour range, depending on the nature of the project.

What Are the Different Types of Copywriting?

There are many types of copywriting in today’s world. These include SEO, Creative/Brand, Social Media, Marketing, Public Relations, Technical, Thought Leadership, and Direct-Response copywriting. While some writers can turn their hand to multiple different styles and approaches, it’s very rare to find somebody who is versed in the whole range. Hiring a company ensures that you get matched with the right copywriter for your business.

What is SEO Copywriting?

SEO Copywriting is the practice of writing to maximize SEO opportunity by using search engine optimization tools and strategies to help boost a website’s search engine ranking. SEO Copywriters consider many things when writing copy for your website. These include, but are not limited to, keyword density, tone, style, and readability. All together, the goal is to organically increase your websites ranking in everyday search engine results.

How Do You Learn My Brand’s Voice?

At the beginning of any campaign, we will have a kick-off workshop as well as a series of phone calls to learn as much as we can about you, your industry, your customer, and everything else necessary to help you grow as a business. We’ll alsol be sure to assign a writer to you that we feel is perfectly suited to your needs based on their voice, skills, and experience. There will always be a small learning curve at the beginning of any business relationship, but we strive to make it as easy and painless as possible.

Do You Outsource Your Copywriting Services?

We will never outsource our copywriting services. We have an incredible team of dedicated writers right here in-house. Every one of our writers will help to elevate your website with their unique style, experience, and individual marketing specialties. Not only do we have a great team for you to choose from, we will be sure to pair you with the perfect writer for your unique needs.

Email Copywriting Resources

About Flyrise

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