Virtual Marketing Assistant
Digital Marketing, Strategy | 10 min read time
Grow Your Business with a Virtual Marketing Assistant
Written by Nikki Netland

No matter what business you’re in or what stage you’re at in your business development seeing your business grow is typically a top priority. It’s not always clear what steps you can take that will lead to that growth, but with over $200 billion spent on marketing each year in the US, it’s no surprise that with the right marketing plan and a knowledgeable team behind it you’re going to see some results.

 It’s not always easy to stand out in today’s world and in the US alone over 500,000 new businesses start each, meaning the competition is ever-growing. This makes your marketing strategy and those executing it an integral part of nurturing your business and seeing it flourish. To compete in today’s ever-growing competitive world of business, ensuring you have the right people behind your company is invaluable. With so many types of marketing, strategies, and tasks to be achieved, it can be overwhelming at times. This is when a virtual marketing assistant or a virtual CMO can be an invaluable asset to your business. Plus, it never hurts to have an expert in your corner!

What is a Virtual Marketing Assistant?

You may be thinking “Yes! A virtual marketing assistant is just what I’ve been looking for!” But alternatively, you may be asking “What in the world is a virtual marketing assistant?” Despite the word virtual, they are not in the metaverse or an upgraded version of your Alexa. In fact, they aren’t a robot at all! 

A virtual marketing assistant is a person or group of people who are experts in the field of marketing. These trained professionals are available to help with any and all of your marketing needs! This includes, but is not limited to, business branding, web design, creating a sales funnel, SEO work, handling social media, creating paid ads, executing email marketing, and copywriting for your business. Hiring a virtual marketing assistant may even allow you to branch out into marketing avenues you may not have been able to reach before. 

If you are still unsure whether a virtual marketing assistant is right for you and your business you can reflect on your business and its current marketing to figure it out. Do you currently have a marketing plan you feel good about? If so, do you feel it’s being executed with no pain points? Perhaps your current marketing workload is overwhelming your current staff or you require an expert in the field. These are all reasons to invest in a virtual marketing assistant. They are not there to take over the business, but rather to aid in your already existing marketing plans with expertise and professionalism! 

Virtual CMO vs. Virtual Marketing Assistant

If you weren’t before, at this point you should be at least somewhat familiar with what a virtual marketing assistant is and what they have to offer you. Another option for virtual assistance with your business’ marketing plan is a virtual CMO. Whether or not you’ve heard of one before, you’re likely familiar with the title CMO. An acronym for Chief Marketing Officer this position is a bit more all-encompassing than a virtual marketing assistant. If you’re looking for a virtual marketing assistant the role of the CMO is likely one you’ve already filled, either in title or at least in the workload of a current employee or yourself as your marketing plan is likely already in place. 

However, not everyone has the time, resources, or knowledge to create the best marketing plan or strategy that leads to growth for their business. This is where a virtual CMO comes into play. Focused more on strategy and driving growth than a virtual marketing assistant, a virtual CMO can also help execute the plan that’s created for your business. There is more to a marketing plan than a quick checklist of tasks to get through. A marketing strategy is curated to fit your business, your vision, and the goals for its growth. A virtual CMO can help identify the customers you’d like to reach, create brand messaging that reaches those customers while representing your business, identify the necessary parts for your sales funnel, and plan your website along with its design details – and that’s just the tip of the iceberg. Once your strategy is in place your virtual CMO can assist in creating realistic and trackable goals while helping to evaluate the marketing plan put into place while making any adjustments needed along the way. In the end, both a virtual marketing assistant and a virtual CMO are here for one thing: to help you to achieve your goals!

How Much Does a Virtual CMO Company Cost?

How to Hire a Virtual Assistant for Internet Marketing

You may already know your strategy or maybe you are realizing your need for one now. No matter which it is getting help does not need to be overly complicated. It can seem overwhelming at times to hire a new employee, but with a few simple steps finding the right person for your organization can be quite simple. 

To get started, analyze your current marketing strategy. What areas are you focusing on? What results do you want? Are there areas of marketing you do not currently work on at all? After your evaluation, you can identify your exact needs so that your objectives for your new virtual marketing assistant are crystal clear.  If you are in a position where your strategy is lacking or altogether nonexistent, this is where you can reevaluate the position you are hiring for. You may need something more encompassing like a CMO. 

Once you have evaluated your marketing needs you will be able to create a scope of work that goes along with the objective you’ve created. Are you finally taking that jump into the world of social media? Be sure you’re hiring someone with experience on the different social media platforms. Looking to get on that first page of google search results? An SEO expert will be key to reaching your goals. Whatever aspects of marketing you would like to have your virtual marketing assistant work on you, will want to make sure you clearly lay out expectations and the type of work you anticipate them executing for you. 

Apart from looking at your marketing strategy, you will also want to go over your available resources. Think of the current budget you are willing and able to spend on your virtual marketing assistant and consider what you are expecting out of this hire. Are you able to budget for this position in a way that will get you the results you are expecting? You can also look at your current employees, yourself, and existing workloads. Do you have an employee already who may be underutilized and can take on some pieces of your marketing plan? Would they be able to do so in an effective way without being overworked? Keep in mind marketing with an expert in the field is going to get you the best results.

With all of that, you should know your objective, budget, and the scope of work for your future hire which will allow you to know exactly who and what you’re looking for! You can create a job description and post it or you can search for agencies, like Flyrise, who can fulfill your marketing needs and provide you with a virtual marketing assistant or even a CMO if that better suits you and your company. 

How Much Does a Virtual CMO Company Cost?

One of the steps to hiring a virtual marketing assistant or a virtual CMO is considering your budget. Though it can be difficult to consider and create your budget if you don’t know any of the price points for the positions you are hiring for. You’ll also want to keep in mind the more you need or are expecting from your virtual marketing assistant or your virtual CMO the more you are likely going to spend. 

While prices can vary Flyrise makes the effort to offer digital marketing packages for any budget. You can find packages as low as $500 a month. This package type would be geared more towards the virtual marketing assistant task assistance. With packages starting at $500 they can range up to $5000+ each month. A higher-end price point would be, for the most part, all-encompassing depending on the arrangement you’ve made upon hire. This package type would be more consistent with what a virtual CMO has to offer. While packages range from $500-$5000+ per month there are many in between and the perfect package and price point can be curated to fit your needs. With any good marketing effort, it’s not just a one and done. Continual work and strategy will ensure that the goals you have created will be met and you will also have an approximate timeline of when you can expect results! Like I said it never hurts to have an expert in your corner, especially when they’re getting you the results you’ve been striving for all within your budget! 

Virtual CMO Digital Marketing Packages

Virtual CMO Digital Marketing Packages 

If you’re ready to take the next step in your growth journey and could use a hand Flyrise offers multiple digital marketing packages that may be exactly what you’re looking for. Branding is a key piece in your marketing and is often the first thing your potential customers see as a representation of your company. Impactful branding is so important and Flyrise can offer a multitude of branding services that include, but are not limited to: logo and branding design, creating brand messaging, small business branding, and complete branding packages! 

Your website is where clients will go to learn what you have to offer. An easy-to-use site with a clear message will keep your customers engaged. Flyrise has a web design package that includes WordPress web design, E-commerce, small business, website management, and complete web design packages. Any work done for your site will be on brand and created with a clear purpose of reaching and engaging your customers. 

Not every person who lands on your site is ready to commit which is why it is so important to nurture the relationship with potential customers easing them into that next step by building trust. An effective sales funnel and lead generation is the best way to go about this. With Flyrise you can find funnel mapping, opt-in campaigns, lead magnet design, email sequences, technical integrations and everything in between in our sales funnel and lead generation services package.

Effective branding, a streamlined website and a nurturing sales funnel are all so important, but not if no one can find your website. Being easy to find in search results is incredibly important to help potential customers discover your business. SEO, or search engine optimization, is the best way to do this. With our SEO services packages, you’ll be offered complete SEO packages,  website SEO, content creation, SEO auditing services, small business, and private label SEO, and SEO consulting. Your new virtual marketing assistant or CMO can handle it all for you! 

Your website isn’t the only place online that can represent your company. Social media plays a big part in marketing these days. With a social media package, you’ll have options for social media audits, content creation, social media consulting options and monitoring, white label social media, and social media for small businesses along with complete social media packages. The world of social media doesn’t need to be overwhelming when you work with Flyrise. 

You’ll also find pay-per-click and paid advertising packages. The services offered here can range from Facebook and Google ads to consulting and management. It’s not always obvious where to spend your money to focus your ads, but with your virtual CMO or virtual marketing assistant, you’ll be left with no questions. 

With so many options and avenues to focus on you’ll also find email marketing services with packages that include strategy, design, copywriting, automation, and consulting. 

Copywriting is not limited to email. Copywriting packages are available offering services for your website, SEO, ads, landing pages, blogs, and anything else marketing-related! 

No matter what you need in the world of marketing, help is available. Whether you need assistance in a focused area or areas or you need a complete plan Flyrise has a solution for you. A virtual marketing assistant or a virtual CMO can take the pressure off of you to become a marketing expert allowing you to focus on the many other important aspects of your business. If you’re ready to get started you can schedule a call with no strings attached here or reach out in whatever way is easiest for you here.

Marketing is a vast and seemingly endless industry and it’s easy to get lost or overwhelmed. Flyrise is ready and waiting to offer a budget-friendly solution that will allow you to grow your business and accomplish your goals!