Digital Marketing | 9 min read time

How to Hire a Blogger

Written by Corinne Yank

Starting a blog for your small business might sound like a frivolous waste of time and money. What kind of entrepreneur has time to maintain a blog with everything else they’ve got going on anyway?!

Well, rather than run a blog on your own, you can hire a blogger to help you out.

Blogging is a proven content marketing strategy that can produce incredible results for your business, engaging your current customers and attracting more potential customers to your website. And while you might assume it’s expensive to hire a blogger, it’s actually more cost-effective than most other forms of traditional marketing.

If you’re looking to hire a blogger to aid in your content marketing efforts, there are many different ways to go about it. You can hire an in-house writer or outsource your blogging to a freelance writer or marketing agency that specializes in content creation. Each of these options comes with pros and cons, which we’ll discuss in more detail in the sections below. Let’s dive in and discover the best option for your business!

How to Hire a Blogger

If you’re ready to hire a blogger, you have several options. You can either hire a full-time blogger to join your team or outsource your blog writing to a freelance writer or content marketing agency. The majority of businesses, 62%, choose to outsource their content marketing. But which is best for you? Below are some pros and cons of each option for your consideration.

In-House Blog Writers:

Pros: Because they are part of your internal team, they will probably be more familiar with your brand, voice, products, and services.
Cons: It can be expensive to maintain a full-time writer in-house, and you may not have enough work to keep them busy unless they are working on other marketing projects. They will likely be less experienced compared to writers working for content marketing companies and may not have all the technical expertise needed to optimize blog content for SEO purposes.

Freelance Blog Writers:

Pros: Freelance writers are usually available for lower rates compared to marketing companies and offer flexibility with contracts. With some searching, you can often find freelance writers that specialize in specific niches or industries.
Cons: Individual freelancers often don’t have a team or resources behind them to handle larger projects and may have less experience with more comprehensive content strategies. Communication and project management usually fall on the shoulders of the business rather than the writer. Overall, the quality of freelance writers varies a ton, so it takes time and effort to find and keep the right person for the job.

Content Marketing Team:

Pros: You’ll have a team of experienced writers, editors, and content strategists working on your projects, so you’ll usually get better results. Content marketing teams can handle large-scale projects and ongoing content needs – and they have established processes and systems to ensure quality and consistency. They usually handle everything, including project management, content strategy, SEO optimization, formatting, publishing, and reporting.
Cons: Typically more expensive compared to freelancers and sometimes less specialized in a specific industry or niche.

Finding Blog Writers for Hire

Depending on your needs and the level of expertise you’re after, there are many ways to find good quality blog writers for hire. Here are a few ideas to aid in your search:

Ask colleagues or industry peers with great blogs for referrals and recommendations
Post opportunities on freelancing sites like Freelancer, Fiverr, or Upwork
Use job search websites like Indeed or ZipRecruiter
Advertise open positions on social media platforms like LinkedIn
Search for specialized small business marketing agencies with content marketing and blog writing services (like Flyrise!)

However, you don’t just want to find any blog writer for hire – you need an experienced blog writer (or better yet an entire content marketing team) that knows precisely what they’re doing and can produce the results you’re after! So, look for writers with specialized knowledge or experience in your industry or who can demonstrate a deep understanding of your target audience. If your goal is to boost website traffic, ensure they have the required SEO skills to optimize your content. Review their writing samples and evaluate their writing style, tone, grammar, and attention to detail. If they will be publishing blogs to your website, ensure they have the required web design skills to do so. Finally, hire them for a trial period and have them produce blogs on a variety of topics to ensure they’re a good fit. This is a good opportunity to evaluate their research skills, ability to meet deadlines, and communication skills.

How Much Does it Cost to Hire a Blogger?

The cost of hiring a blogger certainly varies depending on which of the options outlined above you go with – with in-house writers typically being the most expensive option and freelance writers being the least expensive. Rates also vary depending on their experience level, whether they have a specialization or niche, the length and complexity of the blog writing, and the frequency of the blog writing.

Some blog writers charge per project or word, while others charge an hourly rate. Freelance writers can charge anywhere between $20 and $150 per hour depending on their level of expertise and specialization. If they are just doing the writing (not the strategy, SEO research, formatting, and publishing), you can expect to pay a lower rate. No matter how you go about hiring a blogger, it’s a good idea to have a contract outlining the payment terms, the scope of work, deadlines, and any other relevant details.

Hiring a marketing agency or copywriting company to handle your blogging may cost slightly more than an individual freelancer – but it’s a great deal because you get not just one writer but a team of experts to guide and support your blogging efforts. For example, here at Flyrise, we have an SEO team that handles the SEO strategy and blog post optimization, a copywriting team that handles the blog writing, a web design team that handles the blog post formatting and publishing, an account strategist to integrate the overall marketing strategy, and a dedicated account manager for streamlined communication. You’d be hard-pressed to find a freelance writer with all of these specialized skills.

Risks of Hiring a Blogger

Although outsourcing your blogging comes with many potential benefits, there are a few risks or challenges to keep in mind. For one, the blog writer you hire may be a great writer but lack an understanding of SEO, overall marketing strategy, or web design. Or they could be a great writer but lack an understanding of your company’s voice or goals. This is why many companies prefer to hire a blog writer through a marketing agency that can handle all of their marketing and ensure consistent application of brand messaging and voice. More integrated marketing efforts lead to better results.

Does AI Copywriting Like ChatGPT Work for Blogging?

AI copywriting tools such as ChatGPT have skyrocketed in popularity recently, so let’s discuss the risks of AI-generated content and how these tools can be leveraged to aid in blog writing. Most marketers agree that AI copywriting tools can be useful to aid in blog writing but should not fully replace human blog writers for several important reasons:

AI-generated content may not align with your brand voice and messaging. It may come off as impersonal or inauthentic.
It may not be as effective at engaging your target audience.
It tends to be less original, nuanced, and creative compared to human-generated content.
It may be less effective for SEO purposes – and a lot of uncertainty remains about how it will be treated by search engines in the future.
Although constantly evolving and improving, AI-generated content is still prone to errors, inaccuracies, and biases.
It’s less capable of producing the highly-technical or specialized content required by many industries.
The quality of AI-generated content varies greatly depending on the prompts and context provided.

With all of this in mind, AI copywriting tools are best when used in conjunction with human writers who can ensure the content aligns with your brand voice and content goals, while also being properly optimized for SEO. When leveraged cautiously and intentionally, AI writing tools can help make the blog writing process more efficient and effective.

blogger for hire

Importance of Blog Writing for Small Businesses

No matter how you go about hiring a blogger, the effectiveness of content marketing is irrefutable. Below are some reasons why content marketing is so important for small businesses:

Boosts website traffic: A study by HubSpot found that businesses with a blog get 55% more website visitors than those without a blog.
Improves brand loyalty: 78% of consumers perceive a relationship between themselves and a brand sharing useful, custom content. And consumers prefer to learn about a company through a blog when compared to other forms of marketing, like advertisements.
Improves website SEO: Blogging leads to more indexed pages and inbound links, which signals authority to search engines and makes your website more visible. With a solid SEO strategy leading the way, blogging can help you rank for more target keywords.
Highly cost-effective: Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads per dollar spent, on average.
Gets results: More inbound traffic leads to more lead generation and sales! Businesses with active blogs produce 67% more leads, on average, compared to those without a blog.

As you can see, maintaining a blog is about so much more than it may seem on the surface. It’s a proven marketing strategy that can help you build community with your current customers and attract new potential customers on an ongoing basis.

Done for You Blog Writing with Flyrise

Are you ready to get your blog up and running? Flyrise offers flexible blogging services to meet your needs. Our done-for-you blog writing service handles each step of the blogging process for you, from initial SEO research to publishing on your website. You can choose the level of involvement that works best for you.

Alternatively, if you have the capacity to write blog content in-house, we can provide you with topics, SEO keywords, and detailed outlines to guide your writing and fill in any technical gaps. This is a great way to ensure your content is properly optimized for SEO. Or, if you have a bunch of blogs on your website already but they weren’t created with SEO in mind, we can help with a content audit to improve, consolidate, expand, and optimize your existing content.