by Corinne Yank | Jul 25, 2023 | Branding
As a business owner, your brand identity is your single most important and valuable asset. This is true for businesses of all sizes and across all industries. Why is brand identity so important? Because it shapes how your business is perceived and recognized, not...
by Corinne Yank | Jun 22, 2023 | Branding
With just a quick Google search, you’ll find freelancers on sites like Fiverr that will whip you up a logo for as little as $5. On the other end of the spectrum, British Petroleum shelled out more than 200 million for their logo and branding package in 2008. As...
by Corinne Yank | Oct 20, 2022 | Branding
A business without branding is like a book without a cover. A book with a completely blank cover has no way to entice people to read it, let alone take the time to pick it up off the shelf. Your brand is the first impression you make on your audience, so you need to...
by Kris Asleson | May 6, 2022 | Branding
From the minute they wake up until the moment they go to sleep, consumers are constantly flooded with messaging promoting a variety of products and services. If you want your company to stand out, this is bad news. That’s where the power of branding comes into...
by Rachel Mewborn | Jan 6, 2022 | Branding
Each year entrepreneurs of every niche spend thousands of dollars building their brand; the identity, awareness, voice, tone… But how much of this actually becomes an investment, and how much of it ends up an expense? To be fair, this question could be...
by Rachel Mewborn | Jul 1, 2021 | Branding, Search Engine Optimization, Social Media, Strategy, Web Design
Whether the service is outpatient radiology, electrical installation, or lawn care, creating a comprehensive marketing plan should be an exciting and motivating process for any service-driven business. Addressing everything from the initial brainstorming sessions to...
