by Corinne Yank | Mar 21, 2024 | Strategy
The Fractional Chief Marketing Officer (CMO) business is booming. With the adoption of CMOs increasing by over 60% in the past five years, it’s clear that more and more businesses are turning to these strategic powerhouses to steer their marketing efforts with...
by Corinne Yank | Nov 2, 2023 | Strategy
In the vast world of marketing, understanding the customer journey is paramount. Every potential customer embarks on a unique path, transitioning from a mere stranger to a loyal patron. This journey is punctuated by various stages of awareness, each demanding a...
by Corinne Yank | Mar 16, 2023 | Digital Marketing, Strategy
In today’s digital world, data is everything. Understanding your website traffic is crucial to the success of your online business. That’s where Google Analytics comes in. With its powerful insights and reporting tools, Google Analytics has been the go-to...
by Corinne Yank | Jan 6, 2023 | Digital Marketing, Strategy
Looking for ways to make your marketing more effective, professional, and consistent? Start by focusing on your core marketing assets. Building out key marketing assets is an essential first step for any successful marketing campaign. You wouldn’t start working on...
by Corinne Yank | Dec 16, 2022 | Digital Marketing, Sales Funnels, Strategy
79 percent of marketing leads never convert into sales. If you don’t currently have a sales funnel strategy in place, you’re probably missing out on the majority of opportunities to generate revenue that come your way. One of the best ways to close your lead...
by Nikki Netland | May 9, 2022 | Digital Marketing, Strategy
No matter what business you’re in or what stage you’re at in your business development seeing your business grow is typically a top priority. It’s not always clear what steps you can take that will lead to that growth, but with over $200 billion spent on marketing...
