by Corinne Yank | Jan 6, 2023 | Digital Marketing, Strategy
Looking for ways to make your marketing more effective, professional, and consistent? Start by focusing on your core marketing assets. Building out key marketing assets is an essential first step for any successful marketing campaign. You wouldn’t start working on...
by Corinne Yank | Dec 16, 2022 | Digital Marketing, Sales Funnels, Strategy
79 percent of marketing leads never convert into sales. If you don’t currently have a sales funnel strategy in place, you’re probably missing out on the majority of opportunities to generate revenue that come your way. One of the best ways to close your lead...
by Nikki Netland | May 9, 2022 | Digital Marketing, Strategy
No matter what business you’re in or what stage you’re at in your business development seeing your business grow is typically a top priority. It’s not always clear what steps you can take that will lead to that growth, but with over $200 billion spent on marketing...
by Kris Asleson | Aug 9, 2021 | Digital Marketing, Sales Funnels, Strategy
“I love the way an electric guitar sounds,” the customer said. “I’m talking Santana on ‘Black Magic Woman’; Dickey Betts on ‘In Memory of Elizabeth Reed’. I want to sound like that.” The salesman smiled. “Follow me.” They walked to the back of the store. the...
by Rachel Mewborn | Jul 12, 2021 | Digital Marketing, Search Engine Optimization, Web Design
According to web credibility research conducted by Stanford University, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. With so much importance placed on websites, every aspect of the design, launch, and...
by Kris Asleson | Jun 3, 2021 | Consulting, Digital Marketing
An Introduction to Branding Mistakes No one is guaranteed to be safe from branding mistakes. Even prominent companies like Pepsi, Ikea, and Guess have learned lessons at the cost of millions. Not all branding mistakes cost millions but they all come with a price. Some...